Big Marketing Lesson Uncovered In Congress Hearing With Big Tech CEOs…
The #1 marketing lesson to building a recession-proof online business was taught in the halls of Congress recently…
But I’d be willing to bet that 90% of people didn’t pick up on it. The big tech CEOs of Amazon, Apple, Facebook and Google were criticized for abusing their market dominance to kill off competitors and smaller businesses. They were also accused of censoring information on their platforms. Ever since the coronavirus pandemic started there’s been a huge worldwide push to regulate these giant tech companies. For example, according to the Best Countries 2020 report, 74% of people agree that these tech giants should be regulated by the government.
As an entrepreneur who uses these platforms for advertising I’m slightly concerned. After all, if the government starts regulating these tech companies harshly, it’s more than likely that online advertising gets regulated as well. For example, if the government pushes these companies to make their privacy guidelines stricter or imposes limits on how much you can advertise to keep the competition fair…
It’ll be harder for companies to access relevant marketing data, grow their business, and create marketing messages that don’t break the rules.
In the worst case scenario, these platforms could be banned for advertising purposes completely.
While the future concerns me…
There’s also a great marketing lesson to be learned here – and this lesson is the key to building a recession-proof online business.
The truth is…
If you rely on an outside asset to grow your business, you’re toast.
What happens if these social media platforms freeze or ban your account, and you have no way to advertise and grow your business?
You see, these social media platforms can pull the rug out from under you at any moment, and you’ll be left sucking your thumb. You have no control over them.
Which brings me to my next point…
If you don’t have an income-generating asset for your business – something that you can fully own and control with minimal regulation…
You’ll never be financially secure, period.
The success of your business will always lie in someone else’s hands.
That’s why the most powerful business assets are something you can fully control. Now, over the last few decades, there’s been one primary asset you could fully control…
And that’s an EMAIL LIST.
Right now, there are over 5.6 BILLION email addresses worldwide that you can tap into.
Based on research, the average return on investment for email marketing is 3,800%. That’s 40 times more than what these social media platforms can offer!
You see, when you have your own email list, you can…
✅ Market products at zero cost while reaching thousands of subscribers worldwide…
✅ Make thousands of dollars while sleeping by setting an automated email system…
✅ Achieve financial freedom from your home while working just a few hours per day…
…and best of all, you’ll be financially secure even in crazy economies like this.
While the world has gone digital and everyone’s cornered in their homes, now’s the best time to start building your online business.